March 15, 2013
3 Reasons Infographics are Great for SEO
By Dustin Bow
Infographics are great tools for SEO. Any site owner that wants to improve their site metrics and eventually their rankings should be using infographics to some degree.
Here’s why Reason
#1 – Infographics Increase Stick Rates
The new school of SEO practice put a heavy emphasis on stick rates (amount of time a visitor spends on your site). If visitors are staying on your site it means they like the content (or at least are intrigued enough to stay – content that makes people mad also has a high stick rate) Good stick rates tell the search engines your site’s content is good! Reason
#2 – Infographics are Viral by Nature
Thinking about creating a link bait piece? Want to build super high quality links? Infographics can do both for you. Put some thought into creatingagreatinfographic and your site will be rewarded with traffic and links your competitors only WISH they could have.
Reason #3 – Infograhics Get Liked (or stumbled, or shared, or tweeted)
Ok ok, so maybe this one is just an extension of #2. This one is technically #2.5 then. People really “like” infographics. They’re pretty, interesting, and fun to learn from. It only makes sense that this type of content get’s socially “liked” more than traditional articles. Soical signals have proven to be very influential in search engine rankings. Increase these and you’ll likely see increased organic results too. There you have it. 3 (or 2.5 depending how you look at it) AMAZING SEO benefits to creating infographics. These are great and all but what good is an article on “graphics” without some actual graphical material? It only makes sense.